Module 1
- 1 Program Introduction
- 2 About the Author
- 3 Format of the Program
- 4 Selling One-to-One and to the Masses
- 5 Introduction to the “WHO” Module
- 6 Who Are You Looking For?
- 7 Providing Multi-Sensory Backup
- 8 The First Rule of Persuasion
- 9 When is Your Ideal Prospect Different?
- 10 Are You Sure You’re Going After the Right Prospect?
- 11 In the Room with 200 Prospects
- 12 Summary of the “WHO” Module
12 Summary of the "WHO" Module
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