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Module 1

  • 1 Program Introduction
  • 2 About the Author
  • 3 Format of the Program
  • 4 Selling One-to-One and to the Masses
  • 5 Introduction to the “WHO” Module
  • 6 Who Are You Looking For?
  • 7 Providing Multi-Sensory Backup
  • 8 The First Rule of Persuasion
  • 9 When is Your Ideal Prospect Different?
  • 10 Are You Sure You’re Going After the Right Prospect?
  • 11 In the Room with 200 Prospects
  • 12 Summary of the “WHO” Module

12 Summary of the "WHO" Module

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